About Evana®
Evana® Heavy Period Relief tablets are designed to reduce heavy period blood flow, offering a non-hormonal solution for women seeking to manage their periods effectively.
Containing 500mg of tranexamic acid, Evana® works by slowing the breakdown of blood clots, thereby reducing menstrual blood loss by up to 60%
CERVICAL CANCER PREVENTION WEEK
This Cervical Cancer Prevention Week, we wanted to support the campaign by highlighting the importance of early detection by being more in-tune with your menstrual cycle and helping people to understand the cervical screening process.
Understanding your menstrual cycle
In a recent survey conducted by our period care brand, Evana®, it was found that that 56% of of those surveyed did not feel even 'moderately confident' naming all four phases of the menstrual cycle, with 29% 'not being confident at all.'
Understanding your own period and cycle can be key to your overall health and wellbeing, helping you to recognise when something isn’t feeling right. For example, knowing whether vaginal discharge or bleeding between your periods is a normal part of your cycle or a potential sign of a health issue can alert you to when a GPs advice is needed.
Using a period tracking app or a simple menstrual cycle calculator can help you to get more in-tune with what is normal for you.
The importance of regular cervical screening
Attending routine cervical smear tests is the best way to understand your risk of cervical cancer. The Evana® team have written a blog to help explain a little more about what to expect from a cervical screening appointment.
The economic impact of absenteeism due to heavy periods is £4.7 billion per year.
Heavy periods are defined as excessive menstrual blood loss which interferes with a woman’s physical, social, emotional and/or material quality of life.
Recent research shows that over 9 in 10 women (91%) experience heavy periods, with around half (49%) experiencing severe bleeding. The same research from the Wellbeing of Women charity study amongst 3,000 women and girls also shows that fewer than 1 in 7 (14%) have tried medication to help with their heavy, disruptive periods.
According to the Women’s Health Strategy for England, women report being told that heavy and painful periods are ‘normal’ or they will ‘grow out of them’.
The only medicine available for treating heavy periods without a prescription, Evana® is available to buy from leading national pharmacy retailers, community pharmacies, and via our direct-to-consumer website.
We're challenging the status flow...
Evana® isn’t just tackling heavy bleeding; through our bold awareness and education campaigns we’re helping to smash the stigma and shame that people with periods face every day.
Period talk
For too long, talking about periods has been considered taboo or inappropriate. Our Period Talk campaign aims to shatter this philosophy, destigmatising menstruation and the important conversations that surround it.
We believe that by sharing our ‘period stories’ – the good, the bad, and the bloody hilarious – we can normalise what is a monthly reality for 1.8 billion people worldwide.
Pucker up to periods
In response to eye-opening gaps in menstrual health knowledge, we took cues from the beauty industry to tackle period education.
In a survey of 228 people across different ages and genders, it was found that 56% couldn’t confidently name the phases of the menstrual cycle, which got us thinking, what if people knew as much about their cycle as they do about make-up?
Our ‘period red’ lipstick campaign helps to educate people about the menstrual cycle in an easy-to-digest, and engaging way.